Ecommerce Operations Manager

Digital Strategy: Spearheaded the development of key marketing initiatives such as the omnichannel strategy to combat global supply chain issues caused by the COVID-19 complications with traditional means of direct selling.  

Migration: Transitioned e-commerce store from BigCommerce to WooCommerce, due to new e-commerce strategies requiring dynamic marketing copy and stronger social media integration. 

Revenue Operations: Actively monitored and reported on AOV, churn, gross margin, CAC, CPA to leadership and developed action plans to mitigate profit risks. 

E-commerce Operations: Managed the e-commerce operations team by executing administration details including invoicing, shipping, delegation, inventory, and customer support.