Marketing Manager

Pricing: Increased revenue by 30% quarter over quarter by managing product pricing as well as adjustments to pricing strategy using market research and competitive intelligence.

Marketing Strategy: Increased online traffic by 40% by designing growth and go-to-market strategies to market to different audiences and by developing new marketing channels. Worked in cross functional teams to develop messaging, packaging, and targeting. 

Competitive Intelligence: Executed quarterly competitive analysis reports by monitoring competitor brand listings and social listening. This resulted in a more accurate brand position and understanding of target audience.

Social: Directed the company LinkedIn account, posting relevant creative content and executing LinkedIn sponsored content. Results were evaluated and documented to adjust strategy, messaging, and targeting.