Expand Your Event Initiatives
Whether you have run trade show booths before, or are just starting out, trade show and expo planning can be a maze where getting lost will cost you money and leave you without any return on investment.
Let us create a plan that brings out the best in your trade show and conference efforts.
Navigating Trade Show Planning
There are lots of elements that go into an exhibit, even the most basic 10 by 10 booth has a lot to consider. My project based approach to trade show marketing ensures you always have a specialist player on your bench to meet your KPIs.
Trade Show Consulting Services:
Event Discovery
Research project that can pull together all events that can best match you to your target audience and company goals.
Deliverable: Event document with information on events, including: booth pricing, venue, estimated attendance, vendor/sales contact, potential return on investment.
KPI Planning
What do you want to achieve at this event? I consult with you on a plan to focus on certain key performance indicators to ensure a measurable return at each event.
Deliverable: KPI documentation form with Key Performance Indicators, pre-show benchmarks, strategies to meet there KPIs.
Trade Show Planning and
Execution
From booking the booth space, to being the direct line of contact with your vendors. Includes reviewing and pulling together necessary information from the exhibitor manual while purchasing furniture and other needed materials.
Budgeting and Costing
Costs can quickly spiral out of control. I can help provide an external set of eyes to breakdown specific marketing costs to ensure everything remains on budget.
Deliverable: Cost breakdown spreadsheet to easily track spend.
Marketing Material Delivery
Need pamphlets or maybe a whole new banner? Let's work together to create new marketing materials while I connect you to my network of printers and designers to guarantee that your booth will stand out.
Day of Show Documentation
Everything from venue information to a checklist of your marketing materials to make sure nothing gets left behind.
Deliverable: Show check list and event information with list of materials, venue logistics, booth location, and schedule.
On-the-floor Booth Execution
Need an extra person on the floor, running the booth for your team? I can be that extra person, building relationships with customers, assisting in lead gathering, and executing on the physical booth activities including set up and take down.
Post Show Analysis
Post show follow up on event satisfaction, KPI benchmarking, and proper customer relationship management. This includes consulting on follow up communication with leads, and any social media activity.